Close the gap between traffic and conversion.

It sounds simple, but it’s the root of many conversion issues. If your messaging, targeting or content is pulling in the wrong crowd, your conversion rate will suffer, no matter how “optimized” your site is. Focus on attracting qualified traffic, not just volume.

If someone clicks on a product ad and lands on a generic homepage, you’ve already lost them. Match your landing page content and CTA with the intent of the visitor. Every click should feel like a continuation of the journey, not a detour.

Look at your website through a fresh lens: what’s slowing people down? Is it too many clicks? Confusing copy? Unclear value? Identify the moments where users hesitate or drop off and simplify. Every second matters.

If everything is important, nothing is. Guide your visitors toward one key action per page, whether it’s signing up, purchasing, or booking a call. Too many options = decision fatigue.

Tools like Hotjar, Google Analytics, or user session recordings can reveal where and why people drop off. Don’t guess, observe. Then iterate with intention.

Driving traffic is step one. But conversion is where the real value is. I help brands design smarter digital experiences that move users from click to customer, by combining strategic clarity with thoughtful design.