Using the three key bases of copywriting clarity, persuasion and engagement I've crafted an ad that would help this brand engage with their target audience.

Clarity of Audience

The headline, “Don’t Miss Out on Our Birthing Plan Template,” is clear and concise. It instantly tells my audience what is being offered. Adding the line “A Birthing Experience You Deserve” further reinforces the value and benefit of the product.

2. Persuasion of Audience

The phrase “Your Birth Matters” remains powerful, and “A Birthing Experience You Deserve” reinforces the emotional and personal significance of the product. This combination appeals to the emotions of expecting mothers and emphasizes the importance of their birthing experience.

3. Engagement of Audience

With a strong emotional and engaging visual “A Birthing Experience You Deserve” engages the reader more by making them feel empowered. The “Shop Now” button is placed prominently and remains an effective call to action.