When it comes to wellness brands, authenticity matters more than ever. Dr. Schulze’s, a pioneer in natural herbal medicine, has built decades of trust with a passionate community that values clean, effective, and holistic products. My goal with this collaboration was to translate that legacy into visually engaging, story-driven content that connects with today’s digital audience.

Through intentional storytelling, dynamic visuals, and a focus on education and trust, this campaign aimed to highlight how Dr. Schulze’s empowers people to take control of their health naturally.

Dr. Schulze’s is a natural health brand built on a mission to help people take control of their own wellness naturally. Founded by master herbalist Dr. Richard Schulze, the company has spent decades creating powerful herbal formulas made from the highest-quality ingredients. Their commitment to authenticity, education, and results has earned them a loyal community of health conscious consumers who believe in natural healing over quick fixes.

Whether it’s through their signature detox programs, superfood blends, or daily wellness supplements, Dr. Schulze’s empowers people to live healthier, more energetic lives — backed by a legacy of integrity and real-world results.

Managing Instagram and Facebook social media pages, building social media community, creating modern content aligned with current marketing trends, and rebranding social media accounts

Accounts reached: +146%

Accounts engaged:+88.6%

Total followers: +52.1%

Within 6 months of working on their socials, the IG follower growth increased to +434.8%.

Content strategy

Content calendar

Produce content (photo/video)

Scheduling content

Engagement

Graphic design, photography (product photography) and videography (short-form Instagram reels)

Produced graphics using Canva