UGC Video Production for Contra
Karen Le
Verified
User-generated content for Contra
📌 Project Overview
I've partnered with Contra on a recurring basis to produce short-form, authentic UGC videos for YouTube Shorts, Instagram reels, and TikToks. Content formats ranged from top of funnel, middle of funnel, and bottom of funnel content.
🎯 The Ask
Create a series of 30-60 second short-form videos based on the brief and concepts provided.
What I did:
Scripted the concepts
Produced and edited the videos
Used natural lighting, raw editing, and lo-fi sound to keep the vibe intimate and unpolished, per Contra's creative brief.
🎥 Deliverables a set of UGC Short Form Videos (30-60 seconds)
Storyboard + Scripting
Personal footage sourcing + editing
Optimized for social media platform distribution: YouTube Shorts, Instagram Reels, and TikToks
Optional: Uploaded on my IG with Contra tag for cross-promotion
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Posted Dec 10, 2025
Partnered with Contra to produce organic short-form UGC videos on a recurring basis for social platforms like Instagram, TikTok and Youtube
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Timeline
Oct 17, 2025 - Dec 4, 2025
Clients
Contra
