UGC Video Production for Contra

Karen Le

Karen Le

Verified

User-generated content for Contra

๐Ÿ“Œ Project Overview

I've partnered with Contra on a recurring basis to produce short-form, authentic UGC videos for YouTube Shorts, Instagram reels, and TikToks. Content formats ranged from top of funnel, middle of funnel, and bottom of funnel content.

๐ŸŽฏ The Ask

Create a series of 30-60 second short-form videos based on the brief and concepts provided.

What I did:

Scripted the concepts
Produced and edited the videos
Used natural lighting, raw editing, and lo-fi sound to keep the vibe intimate and unpolished, per Contra's creative brief.

๐ŸŽฅ Deliverables a set of UGC Short Form Videos (30-60 seconds)

Storyboard + Scripting
Personal footage sourcing + editing
Optimized for social media platform distribution: YouTube Shorts, Instagram Reels, and TikToks
Optional: Uploaded on my IG with Contra tag for cross-promotion
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Posted Dec 10, 2025

Partnered with Contra to produce organic short-form UGC videos on a recurring basis for social platforms like Instagram, TikTok and Youtube

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Timeline

Oct 17, 2025 - Dec 4, 2025

Clients

Contra