Shanyi is a modern Asian-inspired food brand redefining comfort meals with better ingredients and bold flavours. Their mission is to make authentic Asian cuisine accessible, nourishing, and quick to prepare — without compromising on taste or quality. Built around the idea of bringing “soul to the bowl,” Shanyi bridges traditional recipes with modern convenience for busy, health-conscious food lovers.

Concept development: Created a creative direction centered on “modern comfort meets tradition.”

Shot planning & execution: Captured product visuals using the Sony A7C

Editing & pacing: Designed each video for scroll-stopping hooks, natural transitions, and emotional resonance using Capcut

Social optimization: Delivered platform-ready assets for TikTok and Instagram that matched Shanyi’s brand tone and visual identity.