Contra reached out looking for short-form, authentic UGC short-form videos for YouTube Shorts and Instagram reels. The goal was to highlight how creators use Contra in real life in a way that feels natural, personal, and unpolished.

Create a 30-60 second reel that answers one of these prompts:

How I find freelance work on Contra

How I built my portfolio on Contra

Why I use Contra as an independent

It needed to be from a personal POV, story-driven, and authentic with visuals that reflect the freelancer’s journey.

“The tool that took my freelance career to the next level.”

When approaching this project, I knew I wanted to tell a story, not just promote a platform. I focused on sharing my personal experience with Contra: how it supported me during my first year back as a full-time creative, and why I continue to use it today. The best kind of UGC comes from real, lived experiences. And with short form content, you only have a few seconds to make an impact. That’s why I pulled from actual footage I captured during that time, highlighting the authenticity that made Contra part of my journey. It felt really special to reflect on that chapter and turn it into something meaningful for other independents to see.

Scripted a narrative-style voiceover highlighting where I started, what I struggled with, and how Contra helped me grow.

Sourced personal clips of my early freelance life, workspace moments, and small wins that felt relatable.

Used natural lighting, raw editing, and lo-fi sound to keep the vibe intimate and unpolished, per Contra's creative brief.

/Storyboard + Scripting

Personal footage sourcing + editing

Optimized for YouTube Shorts & Instagram Reels

Optional: Uploaded on my IG with Contra tag for cross-promotion