PLAE Website Design and Development
Jake – Neauflow
PLAE — 235+ Quote Requests a Month, 94% From New Contacts
Ongoing design & development for PLAE: elite training equipment and environments, worldwide
Who they are?
PLAE is a global leader in high-performance athletic flooring, equipment and custom training environments. Trusted by elite training facilities, universities and professional sports teams around the world. Their speciality is fully custom branded facilities. If you want your team's logo and colours running through the gym and training space, PLAE is who you call.
What they needed?
They already had a strong brand and an established website, but needed ongoing design and development support to refine, expand and maintain it as the business evolved. When I started working with them they'd just migrated from WordPress, and some pages felt disjointed, their brand and visual identity had moved on since the site was first built.
How we helped?
Working on retainer, I've developed their identity online, completely restructured the home page and navigation, designed and built new pages, optimised layouts, fixed site bugs, and improved lead generation with HubSpot integration. I've also organised technical documentation for SEO and AEO so PLAE appears in AI-driven search results. Below is a closer look at some of that work.
Website updates
Home redesign
The original home page was brand-led and only showed a fraction of what PLAE now offer. I restructured it to lead with their customisation USP and surface every product line, whatever you're looking for is now one click from the home page.
Navigation update
The old nav was a solid white bar eating 20% of the screen and with a growing product range, it was running out of room. I replaced it with three glass-effect buttons and a full-screen burger menu. Hover images on each link help unfamiliar visitors understand the range at a glance.
Featured projects
PLAE needed a way to show off their best work: premium, custom branded training facilities. I built a CMS collection that's easy to update as projects land — each project gets its own template page covering the story, opportunity and solution, then a video and image gallery does the talking.
New product launches
Arc curved treadmil
PLAE already had the SLAT treadmill and wanted to grow their equipment range. First up was the ARC curved treadmill. I built a dedicated page showcasing its features, with a product-specific HubSpot form to qualify leads.
AIR collection
The AIR collection introduced five new conditioning machines and they needed to be live fast to keep up with launch. I built a collection page with a CMS template powering each product. Just one build with all five pages following the same format. These page also had their own Hubspot forms to keep leads well organised.
ARMR
ARMR had a page, but new releases meant each machine needed its own space. I built a CMS template that works like a single pop-up page per machine. Lighter on detail than the AIR collection, with a slider of beautiful product renders.
Final result
What started as a site refresh is now a lead engine. In the last six months the website has generated 1,416 quote requests at a 23% form conversion rate, 94% of them from brand-new contacts. And because everything runs through the CMS, PLAE's team can publish projects, products and content without a developer. I'm still working with PLAE today, supporting every new launch and update as the business grows.
In the clients words:
After migrating our website from WordPress to Webflow with another agency, we partnered with Neauflow to improve our site’s design, usability, and lead generation. The project was seamless from start to finish, great communication, thoughtful design decisions, and alignment with our brand strategy throughout. Our site now performs beautifully for both users and our team, and we continue working with Neauflow on an ongoing retainer as a trusted partner in our digital growth.
– Jay Baikie, Director of Marketing
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Posted Aug 13, 2026
Ongoing web design and development for PLAE, specialists in custom training equipment and facilities.
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Timeline
Sep 1, 2025 - Aug 14, 2026
Clients
PLAE
