Trü Architectural
Jake – Neauflow
Trü Architectural — The Site Behind $5M+ in Enquiries for Bespoke Glazing
Who they are?
Trü Architectural is a Los Angeles fabricator and installer of bespoke architectural glazing. High-end windows, doors, sliding systems and curtain wall for residential and commercial projects, built on Schüco systems.
Design, engineering, manufacturing and installation under one roof. 28 years of projects, featured everywhere from Architectural Digest to ENR.
What they needed?
Trü fabricates Schüco systems. So does every other Schüco partner in the US. Same product, same performance data, so the win comes down to execution and their ability to create custom solutions. The website is where that case gets made.
It also had to work for two very different visitors. Architects come hunting specs, details and custom capability. Owners, builders and GCs come to see finished work and decide if Trü is the safe pair of hands.
How I helped?
Full design and build, Figma to Webflow. Services, projects, about, contact.
The real work went into two engines: products and projects. That's where a fabricator wins or loses online, so that was the primary focus.
Both broken down piece by piece below.
CMS Architecture
One product system built to scale: 6 product categories, 12 products, 16 modular sections500+ content assets.
One CMS structure powers every product page. The team adds a product and the page builds itself. No dev time, needed for updates.
Product Animation
How many words does it take to explain how a tilt-turn opens? Too many. Instead we, animated line drawings show the opening pattern of every configuration on hover. Architects recognise it instantly. Contractors get it without knowing a single term. A small interaction that tells people exactly what their project needs
CMS Featured Projects
The Featured section delivers location, project type, year completed, Trü's scope, bespoke solutions, and the products used (with links). The team can update these internally at their own pace. Gallery entries slowly graduate into full case studies over time.
CMS Custom Case Studies
Project stories is a section built for the technical visitor. Full stories of how Trü takes a Schüco system and customises it to meet an architect's vision. This is the page that proves the word "bespoke" on the homepage. Sets Trü apart as the company willing to push the bounds and innovate where necessary.
In the clients words:
At the last studio we worked with, I kept getting passed from one designer to another. No one ever really took the time to understand the brand or the vision. It was a disaster and a waste of money. I love the website we've created with Neauflow, it's been a great experience so far. First class and great to work with. Jake's taken the initiative to understand the brand and goal of the site. Easy to communicate with too.
– David Goldenberg, President
Final Result
This isn't a website. It's Trü's product range and 28 years of work rebuilt as one sales tool, all shaped around what they sell and who buys it.
Glazing isn't set up as a lead-gen industry. Work moves through referrals, reps and bid lists, which is why most fabricator sites are brochures nobody expects to sell. This one sells. Seven figures in closed revenue from website leads, January to June 2026.
Behind the analytics, this site gives Trü a strong and trustworthy online presence any time they’re being considered.
I worked directly on this project end-to-end. Alongside David and Mckayla, their marketing manager. It was and still is a pleasure to work together on this innovative company. See the full site here.
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Posted Aug 13, 2026
Trü's product range and 28 years of work rebuilt as one sales tool. Seven figures in closed revenue from website leads, January to June 2026.
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Timeline
Jul 1, 2025 - Nov 1, 2025
Clients
Trü Architectural
