Transforming the job site with on demand hauling solution
Mark Wilson
A mobile app marketplace for construction companies to find truck drivers when they need them
Project Overview
Client: Truckly
Project scope: Product Discovery, Wireframes & UI
The Problem Space
The client wanted to create a digital platform for scheduling and reserving large construction equipment (e.g., dump trucks, pickup trucks). Essentially, they envisioned a two-sided marketplace connecting Contractors who needed truck services with Truck Owners offering their vehicles and drivers for rent.
Their problem statement and hypothesis were:
"Currently, large equipment scheduling and reservations are handled through cold-calling. Availability fluctuates, especially in colder months, making it harder to find trucks and drivers. Prices vary widely based on demand, and there’s no visibility into availability, leading to costly construction delays. By centralizing this process, Truckly aims to create a more efficient system for both contractors and drivers."
Research Insights
After analyzing the gig economy landscape to understand adoption rates and key challenges:
Alongside this I studied industry pain points to inform our discovery workshops:
Main Pain Points in Existing Marketplaces
Unreliable suppliers – Workers could cancel at any time without penalties.
Slow confirmations – Two-way booking confirmation processes frustrated users.
Poor customer support – Many platforms lacked responsive assistance, leading to user dissatisfaction (something our client hadn’t initially considered).
Strengths of Existing Platforms (Which We Adopted)
Instant or escrowed payments to ensure trust.
Favourite & save vendor features for repeat bookings.
Live map tracking to monitor vendor arrival times.
Review & vetting system for credibility and trust.
Turning this information into an app
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Posted Apr 1, 2025
Defined a validated MVP for a two-sided marketplace, aligning stakeholders and surfacing key user needs to guide future product development.
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Timeline
Mar 1, 2021 - Jul 1, 2021
