Client: TrainingBull

Project Scope: Product Discovery

In Canada, personal trainers seeking independence from gyms face systemic challenges: low pay, lack of business acumen, fragmented tools, and operational overload. Whether they’re just starting out, building a client base, or fully transitioning, trainers struggle to manage schedules, payments, and communications efficiently—hindering their ability to grow and sustain a business.

We believe that a centralized platform purpose-built for independent personal trainers—integrating scheduling, payments, and client management—will reduce administrative friction, increase operational clarity, and improve work-life balance. By streamlining the backend, we aim to accelerate trainer independence, drive platform adoption, and ultimately democratize access to sustainable fitness careers.