Designing, Validating, and Scaling an AI-Powered Tool to Transform Product Discovery for Product Teams

Product: Muxi Product scope: Customer & Product Discovery, Wireframes, UI, Usability testing

Conducting research for client discoveries was a time-intensive process, often taking 2–4 weeks and requiring significant manual effort. This included:

Generating interview questions and finding interviewees.

Conducting market and competitor research.

Synthesizing research into actionable outputs (e.g., personas, user flows, customer needs).

This inefficiency slowed project timelines and added significant overhead for the design team. We hypothesized that an AI-powered research tool could reduce research time to 1 week while maintaining or improving the quality of outputs.

Conducted industry research to validate the appetite for AI tools among product teams.

Explored existing workflows to identify where AI could reduce time and manual effort.

Prioritized MVP features to test feasibility, focusing on AI synthesis of user personas.

Designed and tested wireframes using a design library to expedite iterations.

Collaborated with the engineering manager and development team to ensure feasibility and alignment with product goals.

Tested the PoC with internal teams, measuring efficiency (time savings) and accuracy compared to manual methods.

Conducted customer discovery interviews with product managers, designers, and researchers, leading to a refined product vision.

Pivoted the tool’s focus to become an AI-powered Product Discovery Tool, targeting external product teams.-

After a successful PoC, the product was ear marked for development into a full product. Features were defined and prioritized to the requirements of the business. The product: A product discovery tool that allowed the user to utilize the problem statement, project brief and industry to speed up the discovery process. The user would be able to:

Generate User Interview questions

Use AI researcher to find competitors and industry trends

Use research compiled in the app or externally to generate project relevant User Personas