Unionville Walking Club – Brand & Web Design
Brittany McIntyre
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Posted Feb 1, 2025
I created the branding, website, and community strategy for the Unionville Walking Club, transforming a simple idea into a lifestyle-driven movement.
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The Unionville Walking Club started as a simple idea—bringing people together through movement. But to make it more than just a walking group, I designed a full brand experience that feels welcoming, stylish, and community-driven.
For this project, I handled:
✅ Branding & Identity – Created a warm, approachable visual identity that reflects the club’s mission of connection and wellness.
✅ Website Design & Development – Designed and built the Unionville Walking Club website to feel clean, modern, and easy to navigate, making it effortless for new members to join and engage.
✅ Messaging & Copywriting – Crafted inviting, engaging copy that speaks to the social and wellness benefits of the club, positioning it as more than just a walk—it’s a lifestyle movement.
✅ Community & Social Strategy – Built a foundation for organic growth through digital storytelling and local engagement, helping the club grow into a vibrant community.
This project reflects my passion for creating experiences that are not just functional, but deeply engaging—whether through design, branding, or the power of bringing people together.