Baked & Bougie - Full Scope E-Comm
Brittany McIntyre
Baked & Bougie is a luxury-inspired cannabis lifestyle brand, designed to redefine the space with high-end aesthetics, storytelling, and seamless digital experience. As founder, creative director, and strategist, I’ve led every aspect of the brand’s development—from e-commerce design and digital strategy to content creation and influencer marketing.
This project is a work in progress, but the vision is clear: a fashion-forward, experience-driven e-commerce brand that blends luxury, wellness, and cannabis culture in a way that feels effortless and elevated.
📸 Preview the Process Below – A glimpse into the branding, web design, and marketing foundations shaping the future of Baked & Bougie. 🚀
Every Baked & Bougie product is a blend of luxury, craftsmanship, and intentional design. From sourcing premium materials to handmaking select pieces, I oversee every detail—ensuring each item feels as elevated as the experience itself.
Baked & Bougie Radio is in the works, bringing unfiltered, high-vibe discussions on cannabis, culture, luxury, and living well. As the host and creator, I’ll be handling everything from content creation to editing, making sure every episode feels like the perfect mix of insightful, indulgent, and effortlessly cool.
Marketing Beyond the Feed – How We Turn Content into Sales
By selling in the DMs, building authentic relationships, and driving conversation-first marketing, we’ve turned engagement into real sales—becoming profitable before our website even launched. 💨✨
At Baked & Bougie, Instagram isn’t just a platform—it’s a playground for brand storytelling, community building, and direct sales. Our playful, high-engagement content strategy blends humor, luxury, and lifestyle, making cannabis culture feel effortlessly chic.
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Posted Feb 1, 2025
This project is a work in progress, but the vision is clear: a fashion-forward, experience-driven e-commerce brand that blends luxury, wellness, and cannabis.
