As the founder, creative director, and strategist, I’ve taken a hands-on approach to crafting an aspirational, high-end brand experience, blending luxury aesthetics with marketing-driven sales strategy.

This campaign is a work in progress, but that’s exactly why it belongs in my portfolio—because the magic happens long before the launch. Here’s what it takes to build a brand that doesn’t just sell, but captivates:

✅ Brand Strategy & Positioning – Developing a luxury-inspired brand identity that challenges traditional cannabis stereotypes and places Baked & Bougie in the fashion-meets-wellness space.

✅ Website & Digital Experience – Designing a sleek, high-converting website that will serve as the brand’s digital storefront, built to educate, engage, and convert.

✅ Creative Direction – Overseeing every visual element, from mood boards to final execution, ensuring the campaign exudes the Baked & Bougie aesthetic—effortlessly chic and comfortably baked.

✅ Influencer & UGC Strategy – Carefully scouting and securing creators who embody the brand, ensuring that every piece of content aligns with the vision.

✅ Sales-Driven Content & Messaging – Crafting luxury-inspired copy and storytelling that makes Baked & Bougie feel like a must-have lifestyle upgrade.

This campaign isn’t live yet, but that’s the beauty of it—because great brands aren’t built overnight. Every strategy, creative decision, and marketing move is carefully designed to make an impact before launch day even arrives.

Baked & Bougie is proof that I don’t just execute a vision—I create it. If you’re looking for someone who can turn an idea into an experience, let’s talk.