Oyfile approached us with a vision to create a mobile-first file storage solution that would stand out in a crowded market. As the lead UX/UI designer, I was tasked with creating a complete brand identity and user experience that would position Oyfile as a modern, user-friendly alternative to existing file management solutions.

As a Senior UX/UI Designer, I provided Oyfile with a holistic design solution, including:

A new brand identity, featuring a modern and recognizable logo with a file icon.

A seamless and user-friendly mobile app (MVP) that enhances user experience.

A marketing landing page that effectively communicates Oyfile’s value and offerings.

The new logo is designed to reflect the essence of file storage and organization. The file icon in the logo represents easy document management, while the modern typography conveys trust and efficiency.

Typography: Clean, modern, and easy-to-read fonts.

Color Palette: A blend of professional and vibrant colors that reflect simplicity and reliability.

Iconography: Minimalistic and meaningful icons that enhance brand recognition.

Branded visuals for announcements, updates, and feature highlights.

Engaging promotional posts to build brand awareness and user trust.

User testimonials and success stories to enhance credibility.

A thorough analysis of user behavior, pain points, and expectations was conducted. Key insights included:

Users needed quick access to frequently used files.

Folder customization was a priority for better organization.

Security and ease of access were major concerns.

A structured hierarchy was designed to ensure seamless navigation:

Home Dashboard: Quick access to recently used files.

Folder Structure: Easy file organization and categorization.

Search & Filters: Enhanced file retrieval options.

Low-fidelity wireframes were created to outline the structure, ensuring a seamless flow before moving to high-fidelity designs.

Minimalist and modern UI with an emphasis on clarity.

Intuitive navigation, ensuring users can upload, manage, and find files effortlessly.

Dark and light mode options for enhanced accessibility.

The website was designed to clearly communicate:

The ease of storing, managing, and sharing files securely.

Different subscription packages catering to individual and business needs.

Call-to-action elements to drive user sign-ups.

Fully optimized for desktop, tablet, and mobile devices.

Fast loading speed and SEO-friendly structure.

Through strategic branding, intuitive UX/UI design, and an optimized marketing presence, Oyfile successfully transformed into a visually appealing, user-friendly, and efficient file storage solution. This case study showcases how thoughtful design decisions can drive better engagement, usability, and business success.