Cosmetic Case Study: Grow ECOM Sales via Search Engine Marketing
T.R. Harrington
Growth Marketer
Product Data Analyst
Sales-Driven Marketing
Google Ads
Google Sheets
Sephora SA
We implemented a data-driven marketing strategy using search engine marketing, which led to a substantial increase in sales for multiple clients.
We managed SEPHORA e-commerce sales to achieve the following through multi-channel consolidation and creative design and digital promotion:
26% decrease on order cost, ROI increase 19%.
SEPHORA Brand related search engine marketing grew sales by 100%.
Overall sales growth by 224% through 3 years continuous optimization.
