Cosmetic Case Study: Grow ECOM Sales via Search Engine Marketing
T.R. Harrington
We implemented a data-driven marketing strategy using search engine marketing, which led to a substantial increase in sales for multiple clients.
We managed SEPHORA e-commerce sales to achieve the following through multi-channel consolidation and creative design and digital promotion:
26% decrease on order cost, ROI increase 19%.
SEPHORA Brand related search engine marketing grew sales by 100%.
Overall sales growth by 224% through 3 years continuous optimization.
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Posted Mar 3, 2024
We increased SEPHORA's e-commerce sales 244% through multi-channel consolidation, creative design and digital promotion.
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Sephora SA
