Luxury Case Study: Market Research & Customer Insights
T.R. Harrington
Provided market research and analysis for the global Gucci ECOM website and Gucci mobile APPs using customer interviews and usability tests with local customers. Clients global team was able to review and apply key learnings based on local market feedback to improve the launch of the new ECOM website performance.
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Posted Mar 3, 2024
We conducted research and customer interviews that revealed crucial insights, enabling our client to achieve substantial growth and competitive advantage.
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Gucci
