Luxury Case Study: Market Research & Customer Insights
T.R. Harrington
Growth Marketer
Product Data Analyst
Sales-Driven Marketing
Data Analysis
Google Analytics
Zoom
Gucci
Provided market research and analysis for the global Gucci ECOM website and Gucci mobile APPs using customer interviews and usability tests with local customers. Clients global team was able to review and apply key learnings based on local market feedback to improve the launch of the new ECOM website performance.
