I set out to build a financial management dashboard for professionals who manage client accounts—like Ops teams at financial institutions or independent advisors.
Goals
Leverage our infrastructure to streamline workflows
Help teams work faster while delivering excellent client service
Audience
Our users are finance and engineering pros who want:
Clear visibility into client data
The ability to take quick, effective actions
The Problem
⚡ Users were juggling too many tools: Retool, NetX, Fullstory, and even custom scripts.
Even worse, our own Atomic API lacked key capabilities, forcing teams to rely on manual workarounds to fill in the gaps.
Design Process
Research & Discovery
We started with feedback from early partners using our internal dashboard. To go deeper, we ran:
5 user interviews with external partners
Team sessions with our internal Ops group
Key insights:
Users constantly switch between tools to complete a single task
Many workflows are still manual, tracked in Excel
Low visibility into user actions makes troubleshooting slow and frustratings
Team sessions with internal Ops group
Brainstorm & Feature Planning
We used the Opportunity Solution Tree method to map outcomes → obstacles → solutions. This helped us:
Define must-have features for the MVP
Prioritize by feasibility and impact
Structure the dashboard into clear, actionable sections
Opportunity Solution Tree
Collaboration with Engineering
Once we had a direction, I presented the vision to stakeholders and engineers. Some of the features users needed weren’t yet supported by our internal API.