Betdemand, a stablecoin-powered sports betting platform, needed an in-house DeFi lending system to keep liquidity flowing without relying on external protocols. My role? Lead the design from scratch—mapping out user flows, simplifying lending mechanics, and ensuring users could easily navigate the system without confusion.

High Drop-Off Rates: First-time users found DeFi lending intimidating, leading to drop-offs.

Unclear Lending Terms: Interest rates, collateral ratios, and risk management weren’t clearly communicated.

Lack of Trust & Transparency: Users worried about liquidation risks and lacked transparency on how their assets were managed.

Step-by-Step Onboarding: Added guided walkthroughs and tooltips to help users get familiar with lending mechanics.

Simplified Borrowing UI: Designed clear, upfront summaries of key metrics—loan amounts, interest rates, and collateral levels—to reduce cognitive load.

Risk Awareness Features: Introduced a liquidation meter and real-time alerts so users could proactively manage their positions. Full-length case study: