Client: healvibe (USA) — an eco-conscious probiotics brand Role: Web Designer & Developer (full design + build, from scratch) Stack: WordPress, Elementor, WooCommerce

healvibe came to me with a strong brand story — an environmentally-friendly probiotic supplement packaged in biodegradable sugarcane plastic bottles and raw cardboard boxes — but no website to tell it. They needed a complete e-commerce site built from the ground up that could sell their core 60-billion-CFU probiotic product, educate visitors on the science behind the formula, and reflect the sustainability values at the heart of the brand.

Conversion-focused homepage. Designed a homepage structured around the product's core differentiators — professional-grade CFU count, delayed-release veggie capsules, biodegradable packaging, no artificial fillers, and Made-in-USA sourcing — each broken into its own scannable feature block so visitors understand the value proposition within seconds of landing.

Ingredient education section. Built a dedicated "What's Inside" module breaking down all 10 probiotic strains (6 Lactobacillus + 4 Bifidobacterium) plus the organic prebiotic blend, giving the brand credibility with health-conscious shoppers who read labels closely.

Sustainability storytelling. Translated the founders' brand narrative — including their background running eco-resorts and their motivation for choosing compostable over recyclable packaging — into a structured About Us page that builds trust and differentiates healvibe from competing supplement brands.

WooCommerce store setup. Configured full product listings, cart, and checkout flow, plus subscription-based purchasing so customers can set up recurring orders.

Content hub. Set up an Articles and Learning section as a blog/content marketing channel to support SEO and ongoing customer education.

Supporting pages. Built out Contact, Refund & Returns, and Terms & Conditions pages to round out a fully functional, policy-compliant storefront.

Since I owned design and development end-to-end, I worked directly from the client's brand assets and product research to establish visual direction — clean, natural, and green-forward to match the eco positioning — then built every section in Elementor for easy client-side editing going forward, with WooCommerce handling the commerce layer underneath.

healvibe launched with a fully functioning storefront that clearly communicates their key differentiator — the only probiotic brand with fully biodegradable packaging — while giving them a scalable platform to add products, run promotions (free shipping thresholds, multi-bottle discounts), and grow their content marketing over time.