Collabo | UGC Platform for Businesses & Creators
Introduction
Collabo is a user-generated content (UGC) platform designed to connect businesses with creators, enabling seamless collaboration and content management. My role in this project was to design and develop the website, dashboard, logo, and overall branding, ensuring a cohesive and engaging user experience.
Problem Statement
Many businesses struggle to find high-quality user-generated content, while creators face challenges in showcasing their work and securing collaborations. Collabo bridges this gap by providing a streamlined platform where businesses can discover, manage, and leverage creator-generated content efficiently.
Goals & Objectives
Design an intuitive and visually appealing website to introduce and onboard users, both creators and businesses.
Develop a dashboard that simplifies collaboration between businesses and creators.
Ensure a seamless user experience with a clean UI, clear navigation, and functional design.
Branding and Logo
Collabo’s branding needed to communicate collaboration, creativity, and growth while maintaining a professional and modern look.
Logo Design Process
Concept Exploration:
I explored different visual elements representing collaboration and content creation.
Focused on interconnected symbols such as links, infinity loops, and play buttons to represent engagement.
Design Variations & Iteration:
Created multiple logo variations incorporating different symbols and typography styles.
Iterated based on feedback, refining the logo to best represent Collabo’s mission.
Final Selection:
The client selected the 4th logo variation, which features a play button integrated into the "C" of "Collabo."
This design reinforces the platform’s focus on content creation while maintaining a sleek and modern identity.
Main Landing Page
Business Landing Page
Creators Landing Page
Engaging homepage with clear messaging.
Seamless onboarding process for businesses and creators.
Responsive and mobile-friendly design.
Dashboard Design
Business-side: Content discovery, campaign management, and analytics.
Creator-side: Portfolio showcase, collaboration tools, and monetization options.
Intuitive navigation and real-time updates for smooth interaction.
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Posted Feb 28, 2025
I designed the dashboard, website, logo, and branding for Collabo, a user-generated content (UGC) platform that connects businesses with creators.
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Timeline
Nov 14, 2024 - Dec 14, 2024
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