Designing and shipping a high-converting brand site for a theme built to scale ecommerce stores.

Ecomelixir needed a marketing site that matched the quality of its product. A premium, performance-focused Shopify theme. The challenge: communicate speed, conversion power, and scalability without falling into generic SaaS design.

I led the end-to-end design and build. Figma for UI and design system, Framer for development and CMS, Rive and Jitter for motion. The visual direction leans into a dark, glossy aesthetic with glowing blue accents signalling performance and premium quality while staying distinct from typical Shopify-adjacent brands

Rive and Jitter brought the static visuals to life — animated speedometers, rising charts, floating UI cards. Motion was used purposefully to reinforce the performance narrative, not decorate it. The visual direction leans into a dark, glossy aesthetic with glowing blue accents signalling performance and premium quality while staying distinct from typical Shopify-adjacent brands

A marketing site that feels as engineered as the product it sells — fast, modular, and built to convert. Ecomelixir now has a brand presence that competes with the best in the Shopify ecosystem.