A Digital Experience Built for the Next Generation

Pulse Energy & Hydration is a bold, high-energy brand offering energy drinks and isotonic beverages designed to fuel an active lifestyle. With a product loved by Gen Z and built for virality, the brand needed a visually striking, interactive website to match its high-energy identity.

I was responsible for designing and developing the website, ensuring it captured the brand’s intensity, excitement, and futuristic aesthetic while remaining highly functional.

The homepage of Pulse Energy & Hydration is designed to immediately capture attention with a bold, high-energy visual experience.

The layout features a modern, high-contrast aesthetic with vibrant imagery of the product and dynamic visual elements. Key information such as vitamin content, bottle size, taste test performance, and nutritional highlights are clearly presented using large typography and iconography for quick user comprehension. The design also incorporates interactive sections like flavor selection and nutrition facts, optimizing the page for both branding impact and user engagement.

The website features many interactive elements such as 3D floating cans made on Spline and animated on Framer.

This project highlighted the power of bold visuals, interactive storytelling, and conversion-focused design. A high-energy, high-impact digital experience that embodies the Pulse brand—built to go viral.

Check the live website here!