Meraki Medicinal is a supplement brand built around evidence-based formulations, transparency, and performance. Their audience is skeptical, educated, and results-drivenāpeople who care about what goes into their bodies and expect clarity over hype. The store needed to reflect that mindset across every page.
Website:Ā merakimedicinal.com
Project Goals
I was brought in to:
Redesign and rebuild the entire Shopify store, not just a single page
Replace marketing-heavy language with clarity, proof, and structure
Make complex supplement information easier to understand
Build trust through design, hierarchy, and real-world credibility
What I Did
Rebuilt the Store from the Ground Up
Redesigned the homepage, product pages, collections, about, and supporting content pages
Created a consistent visual system that feels clinical, calm, and confident
Removed clutter and unnecessary friction across navigation and layouts
Designed Product Pages That Educate First
Structured PDPs around ingredients, benefits, usage, and scienceānot buzzwords
Used clear sections, comparisons, and FAQs to answer questions upfront
Balanced education with conversion so users feel informed, not pushed
Focused on Trust-Led Conversion
Integrated reviews, stats, and validation naturally into the flow
Placed CTAs where intent is highest instead of forcing urgency
Optimized the experience for mobile, where most supplement research actually happens
Results
Delivered a cohesive, credibility-first storefront aligned with Merakiās values
Improved clarity around products and formulations across the site
Reduced friction in the buying journey for first-time customers
Positioned Meraki as a serious, no-BS supplement brandānot another hype-driven store