Client: ZEED pantry Industry: Artisanal Food & Natural Care Services Provided: Shopify Store Redesign & Build, Editorial UX, Product Page Design, Conversion Optimization

ZEED is a heritage-led brand offering cold-pressed olive oils, Levantine spices, and olive oil soaps sourced from small farms across Lebanon. Rooted in craft and tradition, the brand brings the rituals of the Levant into modern homes through thoughtfully made, naturally refined products. Website: https://zeedpantry.com/

I was brought in to:

Translate cultural heritage into a cohesive, modern digital storefront

Position ZEED as premium, timeless, and ingredient-first

Create an editorial shopping experience without sacrificing clarity or performance

Unify storytelling across homepage, product pages, and brand content

Rebuilt the entire Shopify store including homepage, product pages, collections, and brand pages

Established a refined visual language using restraint, typography, and whitespace

Ensured consistency across all touchpoints while allowing each product category to stand on its own

Designed PDPs that lead with origin, ingredients, and use cases rather than hard selling

Structured content to educate first, then convert

Balanced imagery, copy, and hierarchy to support trust and exploration

Integrated subtle CTAs, shipping cues, and navigation patterns that respect the editorial tone

Designed mobile and desktop experiences with equal care

Built a scalable framework to support future products, content, and storytelling

Delivered a unified, premium storefront that reflects ZEED’s heritage and craft

Elevated the brand from product-led to story-led commerce

Created a flexible, editorial system that supports long-term growth without diluting identity