Client: TikiFish Farm & Smokehouse Deliverable: Complete web design UI system Objective: Create a modern, conversion-focused digital experience for a Nigerian aquaculture and food processing business

TikiFish needed a website that would bridge traditional Nigerian cuisine with modern e-commerce expectations. The challenge was to create a design that felt fresh and trustworthy while showcasing their products—smoked catfish and electric fish—in a way that would drive app downloads and online orders.

Clear Value Proposition: Positioned "Sand free smoked fish from Nigeria everyday" as the hero message, addressing a key customer concern (sand/grit in fish)

Multi-Platform Accessibility: Designed for seamless experience across web and mobile, with prominent app download CTAs

Social Proof Integration: Incorporated social media links (Facebook, Instagram, Twitter) to build credibility and community

Brand Identity: Developed a cohesive color palette using fresh green accents paired with clean dark navy elements, evoking both nature and professionalism

Product Showcase: Created engaging product cards with clear nutritional information (243 kcal, 2.8g, 45.7g, 9.8g) and weight specifications

Interactive Elements: Designed intuitive navigation with shopping cart, menu, and contact sections for effortless user journeys

Welcome Section: Introduced the brand story with compelling imagery of authentic Nigerian fish preparation

Product Categories: Organized offerings (Electric fish, Smoked catfish fillets, Firewood smoke fish) with visual hierarchy

Recipe Integration: Featured "Results of the week" section to inspire customers and showcase product versatility

Trust Builders: Emphasized quality messaging: "We are committed to processing healthy & nutritious fish"

Complete responsive UI system optimized for desktop and mobile experiences

Multiple screen designs covering homepage, product pages, and user flows

Consistent component library ensuring scalable brand application

Strategic CTA placement driving app downloads on iOS and Android

Modern, professional design that elevates brand perception in the Nigerian aquaculture market

Clear product differentiation highlighting "sand free, tasty & very dry catfish"

E-commerce ready interface reducing friction in the customer purchase journey

Mobile-first approach capturing the dominant African digital market

Cultural Authenticity: Balanced modern design trends with authentic Nigerian culinary imagery that resonates with the target market.

Conversion-Focused: Every design decision supports the business goal—from prominent download buttons to appetizing product photography.

Scalable System: Created a flexible design framework that can grow with the business and accommodate new products or features.

This case study demonstrates my ability to:

Design complete digital experiences from concept to high-fidelity mockups

Balance aesthetics with conversion goals creating designs that are both beautiful and effective

Understand market-specific nuances adapting global design trends to local contexts

Create comprehensive design systems that ensure consistency across all touchpoints

Deliver client-ready files in industry-standard tools (Adobe XD) for seamless developer handoff

Ready to elevate your digital presence? Let's create a design system that attracts customers and drives conversions.