Client: AltaPoint Development Deliverable: 31-page educational ebook Objective: Transform complex AI implementation strategies into an actionable playbook for construction professionals

AltaPoint Development needed to communicate how artificial intelligence could revolutionize the Request for Information (RFI) process in construction, a traditionally time-consuming workflow that creates project delays and inflates costs. The challenge was to make AI accessible to an industry often resistant to technological change, while providing concrete, implementable solutions.

Audience Analysis: Researched the pain points of construction project managers, architects, and developers dealing with RFI bottlenecks

Value Proposition: Positioned AI not as replacement technology, but as a tool for clarity, efficiency, and better decision-making

Practical Framework: Developed 25 actionable prompts that readers could immediately integrate into their workflows

Educational Foundation: Explained what RFIs are and why they matter in construction contexts

Actionable Guidance: Created a "How to Use This Playbook" section with clear, step-by-step instructions

Prompt Library: Organized 25 AI prompts by use case, each including:

Worked closely with the design team to ensure:

Complex concepts were broken into digestible sections

Visual hierarchy supported quick reference and implementation

Professional aesthetic reflected AltaPoint's brand authority

31-page comprehensive guide that serves as both education and implementation tool

25 ready-to-use AI prompts covering the complete RFI lifecycle

Multi-platform optimization for use with ChatGPT, Claude, Gemini, and other AI tools

Positioned AltaPoint Development as a thought leader in construction technology

Created a lead generation asset that demonstrates expertise while providing immediate value

Reduced the learning curve for construction professionals adopting AI workflows

Provided a tangible ROI framework showing time and money savings

Industry Expertise: Successfully translated technical AI capabilities into construction-specific applications that resonate with the target audience.

Actionable Over Theoretical: Every page drives toward implementation, not just understanding—readers can deploy these strategies immediately.

Professional Polish: Balanced comprehensive information with accessibility, maintaining professional credibility while remaining approachable.

This case study demonstrates my ability to:

Translate complex technical concepts into industry-specific applications

Create high-value content that serves as both education and lead generation

Deliver comprehensive projects that enhance brand authority and client trust

Structure information for maximum usability and implementation

Collaborate effectively with design teams and stakeholders

Whether you need an ebook, white paper, course content, or strategic documentation, I bring the same level of research, strategic thinking, and execution quality to every project.

Ready to create content that converts? Let's discuss how I can help position your expertise and attract your ideal clients.