Design and develop a modern, high-converting e-commerce platform for Happy Viking, Venus Williams’ plant-based superfood nutrition brand. The goal was to merge strong branding with seamless functionality, creating an engaging, trustworthy, and conversion-optimized shopping experience for health-conscious customers.

Brand Consistency & Visibility: The website needed to reflect Happy Viking’s bold, energetic branding while clearly conveying the benefits of plant-based superfoods.

Product Education & Engagement: Users required informative, visually appealing content to understand product value and nutritional benefits before making purchase decisions.

Checkout Friction: A smooth, fast, and secure checkout flow was essential to maximize conversions and reduce cart abandonment.

1. Shopify + Vercel Performance Stack: Built the site on Shopify with Liquid templates, deployed via Vercel for fast load times, global accessibility, and easy scalability.

2. Bold, Brand-Driven UI: Designed a visually striking interface in Figma, emphasizing Happy Viking’s energetic aesthetic, with high-impact visuals and clear typography for easy readability.

3. Product-Focused Storytelling: Integrated interactive product sections highlighting nutritional benefits, superfood ingredients, and usage guides to educate and engage shoppers.

4. Streamlined Navigation & Filtering: Implemented intuitive menus, category filters, and quick-access product sections to simplify discovery and reduce bounce rates.

5. Optimized Checkout Experience: Developed a secure, single-page checkout flow with Shopify Payments and trust signals to improve purchase completion rates.

The new drinkhappyviking.com delivers a conversion-focused, engaging e-commerce experience:

Enhanced brand presence through a bold, energetic, and modern design.

Improved user engagement with informative, interactive product content.

Faster product discovery via streamlined navigation and filtering.

Seamless checkout, increasing completed transactions and customer trust.

This redevelopment positioned Happy Viking as a premium plant-based nutrition brand, combining strong branding with measurable online performance.