E-Commerce Website for The Curvy Kokonut

Build a user-friendly, inclusive e-commerce platform for The Curvy Kokonut, a fashion brand dedicated to plus-size women (2XL–9XL). The goal was to create an engaging, stylish, and conversion-optimized shopping experience that highlights flattering fits, comfortable fabrics, and a wide variety of trendy clothing.

Limited Inclusivity Visibility: Previous online experiences did not adequately showcase the range and fit of plus-size clothing, reducing customer confidence.

Complex Product Navigation: Shoppers struggled to filter by size, style, and category, leading to longer search times and higher bounce rates.

Checkout Friction: A standard checkout flow lacked personalization and ease-of-use for returning customers and new shoppers alike.

1. Shopify-Powered Platform: Built a scalable Shopify e-commerce site with Liquid templates for flexible customization and smooth content management.

2. Inclusive, Conversion-Oriented Design: Developed a modern, vibrant UI in Figma that emphasizes diversity, style, and comfort while keeping the design aligned with conversion best practices.

3. Advanced Filtering & Product Discovery: Implemented category, size, and style filters to help customers quickly find the right products, improving engagement and reducing drop-offs.

4. Mobile-First UX: Optimized layouts for mobile and tablet devices, ensuring that shoppers on any device can easily browse and purchase.

5. Streamlined Checkout & Payments: Integrated Shopify’s secure payment gateways and simplified checkout process to reduce cart abandonment and boost order completion rates.

The Curvy Kokonut now offers a conversion-optimized, inclusive online shopping experience:

Customers can discover products faster through advanced filtering.

Mobile and desktop shopping is seamless, improving overall engagement.

The checkout experience is frictionless, increasing order completion rates.

Brand positioning is strengthened as a go-to destination for trendy, flattering plus-size fashion.