Design and develop a modern, conversion-optimized e-commerce website for KITSCH™, a female-owned, vegan, and cruelty-free brand offering hair care, body care, and accessories. The goal was to create a stylish, performance-focused storefront that reflects KITSCH™’s premium branding while providing a smooth and engaging shopping experience.

High-End Brand Representation: The website needed to visually communicate KITSCH™’s elevated, eco-friendly positioning while maintaining accessibility for everyday shoppers.

Product Discovery & Navigation: Customers required clear categorization and filtering options to quickly browse haircare, bodycare, and accessory products without friction.

Checkout Experience: A streamlined, secure checkout flow was critical to reduce cart abandonment and improve overall conversions.

1. Shopify + Next.js Architecture: Built the platform using Shopify for e-commerce management, enhanced with Next.js for faster page loads, server-side rendering, and improved SEO.

2. Sleek, Brand-Driven UI: Designed a visually clean, modern interface in Figma, using lifestyle imagery, consistent typography, and subtle animations to reinforce the brand’s elevated aesthetic.

3. Optimized Product Pages: Created high-converting product layouts highlighting key benefits, eco-friendly attributes, and customer guarantees, encouraging informed purchase decisions.

4. Enhanced Navigation & Filtering: Implemented category filters, quick-access menus, and featured product sections to streamline product discovery and reduce bounce rates.

5. Frictionless Checkout Flow: Integrated Shopify Payments and optimized the checkout journey for speed, simplicity, and trust, improving order completion rates.

The new mykitsch.com delivers a conversion-focused, high-performance shopping experience:

Enhanced brand perception with modern, visually appealing design.

Improved product discovery through intuitive navigation and dynamic filtering.

Higher engagement and retention via smooth, responsive UX across devices.

Seamless checkout experience, increasing conversions and customer satisfaction.

This redevelopment positioned KITSCH™ as a premium, accessible beauty brand, blending stylish design with measurable online performance.