E-Commerce Website for Vegamour

Develop a premium, conversion-optimized e-commerce website for VEGAMOUR, a biotech-driven vegan hair wellness brand. The goal was to combine luxury aesthetics with functional performance — ensuring seamless product discovery, stronger subscription adoption, and an effortless shopping experience that reflects the brand’s innovation and care.

High-End Brand, Standard UX: VEGAMOUR’s previous website didn’t fully capture its luxury positioning or communicate the science-backed value of its vegan haircare line.

Limited Subscription Engagement: Subscription options existed but were underemphasized, leading to fewer recurring sales.

Performance Bottlenecks: Slow-loading visuals and inconsistent navigation disrupted the customer journey, especially on mobile.

1. Shopify + Vercel Performance Stack: Developed a high-speed Shopify storefront deployed via Vercel for lightning-fast performance, improved SEO, and global accessibility.

2. Elegant, Conversion-Driven UI Design: Created a modern, minimal interface in Figma, featuring soft neutrals and high-end imagery that aligns with VEGAMOUR’s clean beauty ethos while emphasizing trust and transformation.

3. Subscription-Centric Flow: Integrated a clear, intuitive “Subscribe & Save” system — highlighting benefits such as auto-delivery, savings, and convenience to drive recurring revenue.

4. Streamlined Product Navigation: Implemented dynamic filtering by category, concern, and product type to guide customers to their ideal solutions quickly and reduce bounce rates.

5. Optimized Checkout Experience: Simplified checkout with Shopify Payments, trust signals, and a single-step flow to minimize abandonment and encourage quick conversions.

The new VEGAMOUR.com delivers a luxury-grade, performance-optimized e-commerce experience:

Faster page loads and smoother browsing across devices.

Increased subscription sign-ups through improved visibility and user flow.

Higher engagement with visually compelling, educational content on hair wellness.

Boosted conversion rates through frictionless checkout and persuasive design.

This redesign positioned VEGAMOUR as a benchmark for modern, biotech-powered beauty brands, balancing elegant storytelling with data-driven conversion strategy.