This collection brings together more than 30 years of graphic design for industrial, technology, corporate, retail and fashion clients: exhibit panels and booth graphics, product catalogs and brochures, advertising, annual reports, fashion photography and websites.
Two things connect it all. Every piece had a job to do, whether that was explaining complex technology, selling a product, or presenting a company's results with confidence. And every piece had to be produced correctly, from the first layout to the final file on press.
“Good graphic design is both art and strategy: it’s an art form with a business purpose.”
Industrial & Technical Communication
Rio Tinto Alcan, BC Operations
Rio Tinto Alcan's BC Operations is heavy industry with serious technology behind it, and part of a global brand with strict standards. The work was to make that technology clear and credible, without losing accuracy or breaking the brand.
The exhibit panels explain the smelter's modernization, comparing the old technology with the new through diagrams, photos and short, plain text. The project brochure explains a terminal expansion with annotated maps. Report covers and the company's website carry the same identity from print to screen.
Complex technology, made clear
Strict corporate standards, followed on every piece
One message across exhibit panels, brochure, reports and web
Rio Tinto Alcan exhibit panels: operations, modernization, old and new technology, environmental benefits
Terminal A Extension Project brochure, cover and inside spread with annotated map; annual environmental report cover
Rio Tinto Alcan website
Rio Tinto Alcan website
Exhibitions & Large-Format Graphics
Large format has two jobs: catch attention from across a hall, and hold up to a close look. That means designing for distance and building every file at the right scale, resolution and colour for the printer and the material.
Booth graphics, roll-up banner systems and retail posters for marine technology, mining, investment and consumer brands.
Booth poster, Aker Kvaerner (marine technology)
Roll-up banner set, Miramar Mining (produced, shown in mockup)
Roll-up banner for Quest Investment (produced, shown in mockup), and retail posters for St. Moritz Watch
Catalogs, Brochures & Advertising
Product work depends on consistency. In a catalog, every product, spec and price has to be right, and the brand has to look the same in the catalog, the print ad and the web banner.
St. Moritz Watch
St. Moritz Watch Corp., the company behind Momentum Watches, is my longest client relationship: about 25 years of branding, catalogs, brochures, posters, postcards, print and web advertising, and websites. Many products per page, each presented clearly, with one brand carried across print and web.
“We have worked with Andre Somov for many years. Andre and his team have always provided us with swift responses, prompt and courteous service and first-class work.” Simon A.N. Pennell, CEO, St. Moritz Watch Corp.
Jacob Bros Construction
A 28-page 10th-anniversary brochure that works much like a catalog: sections by category and repeated project blocks of photo, title, client and description, all held to one grid. Designed and taken through to press.
St. Moritz Watch, catalog cover and product spread
St. Moritz Watch, Momentum brochure cover and inside
St. Moritz Watch, web banner ads and full-page print ad
Jacob Bros Construction, 28-page brochure: cover and section opener
Jacob Bros Construction, project spreads on one consistent grid
Jacob Bros Construction, company spread and print-ready press sheet with crop marks and bleed
Corporate Reports & Brand Communication
Annual reports and corporate publications for companies and organizations in energy, aluminum, technology, life sciences and resources. This work is about information hierarchy: guiding readers through a company's story and its numbers, with every figure correct and the brand consistent on every page.
Presentation folders and conference materials carry the same care into sales and events.
BC Gas, annual report wraparound cover
BC Gas annual report spread, and Terasen financial pages
Alcan, performance report cover and spread
Annual report covers: genetics research network, biotechnology, diamond exploration, industry training commission
International Bio-Recovery annual report cover and spread, and Infowave annual report spread
Presentation folders for Canem and TietoEnator, and a conference brochure for APEGBC
Fashion: Art Direction, Photography & Design
Lauren Nazara
Lauren Nazara was a Vancouver fashion label that designed and manufactured its women's collections locally, using high-quality imported Italian fabrics. From 2009 to 2012 I produced the label's marketing: catalogues, retailer cards, product sheets, posters, banners, in-store displays and the website.
Each season started in the studio. I art-directed and photographed the collections myself, organizing the shoots, working with the models and setting the lighting. Then I designed the materials around that photography, so a buyer flipping through the retailer cards, or a shopper walking past the banner, met one coherent label.
Doing both meant I never had to fit photographs into a layout after the fact. I could shoot for a page I already had in mind.
Lauren Nazara, Spring 2010 retailer cards
Lauren Nazara, studio photography: detail and full look
Lauren Nazara, pull-up banner and in-store display (shown in mockup)
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30+ years of print and digital design for industrial, corporate, retail and fashion clients: exhibits, catalogs, ads, annual reports and websites.
