Flavours of Rajwadi - Brand Design

About the Project : Flavours of Rajwadi is Indian snack brand which sells food cuisines and flavours of royal Rajasthan(the Rajwadas) in packages. The brand sells range of products right from dry masalas to dry snacks popular in Rajasthan to sauces and more.

Scope of the Project: The brand is looking for way to connect with larger customer base and wants to communicate the taste of traditional Rajasthan to Indian househeld across India.

Solution : For a brand to grow, it needs to communicate with the user, right from packaging of the product to the feel. For a food brand, taste is everything but for this everything to reach customer, it requires visibility. Hence, to gain visibility the brand needs to standout and get the attention of customer.

The main aim of this brand work was to offer a different taste and communicate the taste of brand to find and reach Indian households.

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