Head of Marketing | Web3 & Blockchain Specialist

As Head of Marketing, I led comprehensive marketing strategy for Cowchain — a Web3 development company specializing in blockchain solutions. Under my leadership, we built a complete content ecosystem for a technically complex product serving enterprise clients.

SEO Strategy: developed semantic core and content plan for highly competitive Web3 niche

Copywriting: created conversion-focused copy for landing pages, service descriptions, and blockchain solution benefits

Content Strategy: structured information about 150+ company's completed projects

Brand Messaging: positioned technically complex solutions in simple, accessible language

Created SEO-optimized site structure focused on conversion

Wrote copy for all key sections: from service descriptions to client case studies

Developed content strategy highlighting team expertise (50+ developers)

Adapted complex technical information for B2B audience across multiple industries

Key Results: ✅ Full ownership of textual content and SEO optimization ✅ Created compelling descriptions for service categories ✅ Developed messaging for various industries (Finance, Healthcare, Gaming, E-commerce) ✅ Built trust-focused narratives showcasing company's 3-year track record

I specialize in transforming technological complexity into marketing simplicity. Particularly effective in:

B2B Tech Copy: translating technical features into business benefits that decision-makers understand

SEO for Competitive Niches: deep understanding of search optimization in Web3/Crypto space

Service Storytelling: creating narratives that demonstrate expertise and build trust with enterprise clients

Technical Background + Marketing Expertise — a rare combination that allows me to understand products at a deep level and create genuinely effective content that converts technical prospects into paying clients.

Important Note: On the Cowchain project, I was exclusively responsible for copy and SEO. Design decisions were made without my input, which is important to consider when evaluating the final result.