LinkedIn Personal Brand

Mykyta Perzhanovskiy, a seasoned GTM & Growth Advisor, needed to strengthen his personal brand positioning on LinkedIn to attract high-quality clients and establish thought leadership. I developed a comprehensive content strategy encompassing content core, visual identity, and messaging framework that resulted in significant engagement growth.

Inconsistent Brand Voice across LinkedIn content

Low Engagement despite deep expertise and experience

Unclear Positioning in crowded GTM/Sales advisory space

Content Strategy Gap with no systematic approach

I positioned Nikita as the strategic advisor who transforms companies through systematic revenue optimization, highlighting his unique athletic mindset combined with strategic expertise.

The strategy included:

Content Core: Revenue optimization insights, case studies, frameworks

Visual Identity: Professional, data-driven aesthetic

Messaging Framework: Authoritative yet approachable tone

Content Pillars: Revenue optimization, sales process excellence, market insights, client success stories, personal brand elements

Engagement Growth: +37% increase in impressions and likes

Viral Content: One post reached 200,000 impressions

Community Building: Nearly 300 comments on viral post

Network Expansion: +50 high-quality connections