Memelut Pitch Deck
Alessandra Alipova
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Posted Jul 18, 2025
One of the clients of the comp. I worked for asked the marketing dep to help revise his deck, and it was ultimately completely redesigned by me and my designer.
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Timeline
Oct 1, 2024 - Jul 13, 2025
Strategic Pitch Deck Redesign
Executive Summary
Memelut, an innovative "Tinder for Memes" platform where users swipe to discover and invest in meme tokens, needed a compelling investor narrative. I completely redesigned their pitch deck, transforming technical complexity into an engaging story that successfully helped them close their funding round.
Challenge
Novel Concept: Explaining the "swipe-to-invest" meme token marketplace to traditional investors
Technical Barriers: Simplifying complex tokenomics and blockchain mechanics
Engagement Storytelling: Conveying the addictive, gamified nature of the platform
Market Positioning: Differentiating from both social media and crypto investment platforms
Strategy
I restructured the pitch deck around a crystal-clear value proposition:
Core Concept: — familiar swiping mechanics applied to meme investment
Investment Thesis: Early discovery and valuation of viral content through intuitive interface
Network Effects: Clear explanation of how user growth accelerates platform value
Revenue Model: Transparent tokenomics and monetization strategy
The redesign focused on:
Simplifying complex mechanics through visual metaphors
Creating a narrative journey that paralleled the user experience
Emphasizing market opportunity and scalability
Highlighting the founding team's unique expertise
Process
Working closely with a designer, our collaborative approach included:
Concept Distillation: Refining Memelut's core proposition to its clearest essence
Visual Storytelling: Creating intuitive visuals showing the swipe-to-invest mechanism
Market Analysis: Developing compelling slides on target audience and market size
Growth Strategy: Illustrating clear path to user acquisition and revenue generation
Investor Tailoring: Adapting specific slides for different investor profiles
Results
Successfully closed funding round with multiple investors
Pitch Efficiency: Reduced average pitch time from 35 to 10 minutes
Investor Understanding: Eliminated comprehension barriers around novel concept
Valuation Impact: Contributed to favorable valuation terms