CONCEPT - Le Club des Petits Génies

Le Club des Petits Génies is a program designed for children aged 7 to 12 that reframes screen time as a tool for creation rather than passive consumption. Instead of banning screens, it teaches kids to use them to imagine, build, and express themselves.

The design challenge was a dual audience problem: the identity needed to feel exciting and playful enough to capture a child's attention, while simultaneously feeling trustworthy and reassuring to the parents making the decision.

We built the brand from scratch: name, logo, full visual identity, posters, stickers, and internal organisation assets, striking that balance between childhood wonder and parental confidence.