Mirakl Brand Design

Mirakl is a SaaS marketplace platform that helps companies build and manage their own online marketplaces. When I joined as a Brand Designer apprentice, I quickly noticed the problem: design assets were fragmented across teams, full of copy-paste inconsistencies, and there was no single source of truth. Every marketing deliverable was being built from scratch.

I started by auditing the existing design process and interviewing colleagues across marketing, content, and product to understand where things were breaking down. The patterns were clear: duplicated files, outdated templates, and no shared guidelines meant every asset took longer than it should and looked slightly different from the last.

Working closely with my manager and coworkers, I iterated on a unified visual identity system: a comprehensive Figma design system, reusable templates, and clear brand guidelines that any team member could follow. The goal wasn't just consistency; it was autonomy. Teams needed to produce on-brand work without a designer in the room for every request.

Once the system was built, I trained the content teams on how to use it. The impact was immediate: asset production time dropped from 4 hours to 15 minutes. The brand now feels more premium and polished, and the workflow scales with the team instead of bottlenecking on design.