CONCEPT - Halévia Olive Oil Branding

Halévia is a fictional premium olive oil brand created as part of a school branding project. The core challenge was a tricky balance: make the brand feel elevated and high-quality, without alienating a younger audience who are price-conscious and skeptical of overly formal luxury codes.

We built the brand from the ground up : naming, logo, visual identity, and packaging design. Every decision was guided by that tension between premium and accessible, resulting in a brand that stands out on shelf, feels fresh and modern, but never intimidating.