I designed and developed a custom Shopify website for Supplement Mart, one of Australia's leading supplement and nutrition retailers generating multi-seven-figure revenue. This high-performance eCommerce platform was engineered to handle their extensive product catalog while delivering conversion-focused user experiences for their diverse customer base. Beyond the initial build, I continue to provide premium support and ongoing optimisation services to continuously improve their metrics and maintain their competitive edge in Australia's crowded supplement market.

Strategic Discovery: I conducted comprehensive research into Supplement Mart's business model, customer segments, and competitive landscape to identify key opportunity areas within the Australian supplement industry. Through data analysis and stakeholder interviews, I mapped critical conversion pathways specific to supplement buyers.

Custom Design Development: Using Figma, I created a sophisticated design system that balanced Supplement Mart's brand authority with intuitive eCommerce functionality. The designs addressed unique challenges in the supplement space—including complex product categorization, nutrition information display, and compliance considerations.

Custom Shopify Development: Rather than limiting the build to template modifications, I developed a fully custom Shopify implementation that supported their extensive inventory requirements, complex discount structures, and subscription offerings. The architecture was specifically engineered to maintain speed and performance despite a catalog containing thousands of products.

Advanced Functionality: I implemented custom features critical to supplement retailers, including ingredient filtering, routine builders, personalised product recommendations, and sophisticated cross-selling logic based on complementary supplement stacks.

Enterprise-Level Performance: Engineered for scale, the site maintains exceptional load times despite handling thousands of SKUs and high concurrent traffic volumes during promotional periods.

Complex Catalog Management: Implemented advanced categorisation, filtering, and search functionality that allows customers to quickly find products based on goals, ingredients, brands, or dietary requirements.

Conversion Rate Optimisation: Ongoing optimisation has delivered consistent improvements to key metrics, with targeted enhancements to product pages increasing average order value by over 15%.

Continuous Evolution: Through our ongoing partnership, the site continuously evolves based on customer behaviour data and emerging market trends, ensuring Supplement Mart maintains its position as a digital leader in Australia's nutrition industry.