I designed and developed a semi-custom Shopify website for Velocity Activewear that has driven exceptional eCommerce performance since its launch in late 2023. Through strategic design decisions and conversion-focused development, the site has significantly increased conversion rates and boosted average order value to record levels. Building on this success, I'm currently developing a fully custom Shopify experience to support their rapid growth trajectory and establish Velocity as a distinctive player in the competitive activewear market.

Initial Performance Strategy: I worked closely with the Velocity team to identify specific conversion barriers in their previous site and develop a strategic roadmap focused on immediate revenue impact. By analyzing customer behavior and drop-off points, we prioritized design and functionality enhancements with the highest potential ROI.

Semi-Custom Implementation: Rather than a complete rebuild, I initially created a semi-custom Shopify solution that strategically balanced speed-to-market with brand differentiation. This approach allowed Velocity to quickly implement revenue-generating improvements while establishing a stronger brand presence.

Conversion Optimization: I implemented sophisticated product presentation techniques, streamlined checkout flows, and strategic upsell opportunities specifically designed for activewear purchasing behavior. These elements were continuously refined based on performance data.

Evolution to Custom Build: Following significant growth from the semi-custom site, I'm now developing a fully custom Shopify experience designed to scale with Velocity's expanding product lines and evolving customer base. This comprehensive rebuild focuses on creating unique shopping experiences impossible to achieve with template-based approaches.

Measurable Revenue Growth: The semi-custom site delivered immediate and sustained improvements to critical metrics, with significant increases in conversion rate and average order value since the late 2023 launch.

Data-Driven Design: Each design element was implemented with specific conversion goals and continuously measured against performance benchmarks, creating a site that balances aesthetics with revenue generation.

Competitive Differentiation: The ongoing custom rebuild incorporates sophisticated functionality and unique customer journeys specifically designed to separate Velocity from competitors in the crowded activewear space.

Scalable Architecture: The new custom development provides the technical foundation to support Velocity's ambitious growth plans, with enhanced product discovery, personalization capabilities, and seamless cross-device experiences.