MALAYA SWIMWEAR

Project Overview

I recently designed and developed a semi-custom Shopify website for Malaya, an emerging sustainable swimwear brand based in Australia. The project focused on creating a digital storefront that embodied Malaya's commitment to eco-conscious fashion while delivering a conversion-focused shopping experience. Through strategic design choices and thoughtful development, the site successfully balances sustainability messaging with compelling product presentation that drives sales.

Scope & Process

Strategy & Wireframing: Following an in-depth discovery call with the Malaya team, I developed a strategic framework that would position their sustainable swimwear in a competitive market. I identified key user journeys and conversion points specific to swimwear shopping behaviour to inform the site architecture.

Design in Figma: I created comprehensive designs that reflected Malaya's Australian coastal aesthetic while highlighting their sustainable materials and ethical production practices. The design system incorporated natural textures, a sun-kissed colour palette, and ample white space to create a premium yet approachable brand experience.

Shopify Development: I translated the approved Figma designs into a semi-custom Shopify implementation, carefully balancing visual impact with performance optimisation. By strategically customising a premium theme rather than building from scratch, I delivered a sophisticated site within Malaya's timeline and budget constraints.

Product Showcase & Storytelling: I developed specialised product page templates that not only showcase the swimwear collections effectively but also communicate Malaya's sustainability credentials at key decision points in the customer journey.

Highlights & Impact

Sustainability-Focused UX: Strategic placement of eco-credentials and materials information throughout the buying journey, reinforcing brand values without compromising the path to purchase.

Mobile-First Approach: Recognising that Malaya's target audience primarily shops on mobile, I engineered a frictionless mobile experience with streamlined checkout and thumb-friendly navigation.

Conversion Optimisation: Implemented data-backed design patterns for product filtering, size selection, and checkout that are proven to reduce abandonment in fashion eCommerce.

Scalable Foundation: Built with future growth in mind, allowing Malaya to easily expand their product catalog and content marketing efforts as their brand evolves in the Australian swimwear market.

From our very first conversation with Jake, we immediately trusted him with our website remodel. He completely understood our vision and brought it to life even better than we imagined. His knowledge and expertise were evident throughout the process—he answered all our questions with ease, and nothing ever felt like a challenge for him. The entire experience was seamless, and his attention to detail and creativity truly made all the difference. We couldn’t recommend Jake and Loot Agency more!

Maddison - Directer at Malaya Group

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Completed work

Posted Mar 7, 2025

MALAYA SWIMWEAR are new sustainable swimwear label from Australia. We designed and developed a new custom Shopify website.

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Timeline

Feb 1, 2025 - Mar 1, 2025