Santos One - Product & Webdesign

Design and enhance the pre-ordering procedure for electric boats, focusing on creating a visually appealing experience that retains the essence of a modern, high-end luxury vessel while showcasing the durability of electric watercraft.

Throughout the design process, my inspiration stemmed from the interior color palette of the Santos One, which spanned from elegant taupe to sophisticated grey tones. I categorized the textual content into two distinct groups: "appealing and persuasive" and "less appealing yet crucial." To ensure easy access to the less engaging but vital information when necessary, I incorporated a discreet pop-up feature, available in nearly every section. This design choice maintains the aesthetic appeal of the persuasive content while prioritizing accessibility for the less captivating details.

To design a concise yet impactful customer journey, I've meticulously designed a userflow with efficiency as the focal point. On the landing page, nearly all sections seamlessly guide users towards the technical specifications and product configurator. This approach ensures that users can access comprehensive information about the Santos One before proceeding with their journey.