Make integration for HeyGen and Social Media Automation

Vittoria Anastasia Valentini

IT Specialist
Automation Engineer
AI Developer
ChatGPT
Make
Slack
Make.com flow demonstration
Make.com flow demonstration

Introduction

Greetings! I'm Vittoria, and I specialize in crafting dynamic and efficient automation solutions at INTAR AUTOMATIONS. Today, I'm excited to share a behind-the-scenes look at a recent project where we revolutionized content creation for social media using HeyGen.

The Challenge

Our client was seeking a seamless way to transform their Slack interactions into engaging HeyGen videos for platforms like YouTube, Instagram, and TikTok. They needed a solution that not only saved time but also ensured consistent, high-quality content delivery.

Building from Scratch

We embarked on a journey to build the automation workflow from the ground up. This approach allowed us to demonstrate each step involved, providing a clear understanding of the process.

Key Steps in the Automation

1. Slack Integration:

   - We started by setting up a private Slack channel, "testing for hen," as the trigger module.
   - Any audio recordings, lengthy messages, or URLs shared in this channel would kickstart the automation.
Slack integration
Slack integration

2. Handling Diverse Inputs:

   - Our automation was designed to adapt to various input types:
     - Audio Files: Downloaded using a specific module for further processing.
     - Text Messages: Directly used for transcription and content creation.
     - URLs: Extracting content information for enhanced video context.

3. Transcription and Cleanup:

   - Leveraging OpenAI, we transcribed audio files and refined the text using Chat GPT.
   - This ensured polished, error-free transcriptions ready for the next step.

4. Creating Engaging Summaries:

   - We employed OpenAI again to generate concise, 20-word summaries ideal for social media use.
   - These summaries captured the essence of the videos, enhancing viewer engagement.
Chatgpt grabbing transcript
Chatgpt grabbing transcript

5. HeyGen Video Creation:

   - Utilizing HeyGen's API, we seamlessly translated text inputs into captivating videos.
   - Customizations such as voice, background, and text were effortlessly integrated into the automation.

6. Streamlining Video Processing:

   - To allow HeyGen ample time for video creation, we introduced a "sleep" function.
   - Once processed, the video ID was retrieved for the next crucial steps.

7. Efficient Data Management:

   - Videos were securely stored on Google Drive, ensuring easy access and backup.
   - Detailed logs, including video IDs and URLs, were meticulously organized in a dedicated Google Sheet.

8. Approval and Social Media Posting:

   - A notification was sent to the designated Slack channel for video approval.
   - Upon approval, videos were seamlessly uploaded to social media platforms like YouTube with relevant copy and hashtags.

Results and Impact

By the end of the project, our client witnessed a transformative shift in their content creation process:
- Time Savings: Automation reduced manual tasks, saving valuable time for content creators.
- Consistent Quality: Each HeyGen video boasted polished transcriptions and engaging summaries.
- Enhanced Engagement: Social media platforms saw increased viewer interaction and brand visibility.

Conclusion

At INTAR AUTOMATIONS, we believe in crafting tailored automation solutions that empower businesses to thrive in the digital landscape. This project exemplifies our commitment to innovation, efficiency, and client success.
Ready to elevate your content strategy with seamless automation? Let's connect and explore how we can transform your vision into reality.
Thank you for joining me on this journey through our HeyGen automation project. Here's to creating impactful, engaging content together!
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