Visual Identity + Packaging for a hip bakery
Serena Tyrrell
BRAND DESIGN | CREATIVE DIRECTION | PACKAGING DESIGN
The mission behind this bakery's brand identity design was to create a cool, hip, and modern look that stands out from the competition and attracts a wide audience.
The inside of the typeface's letters features rounded corners and shapes, making it look friendly while resembling the forms bread takes during the baking process.
The color palette consists of warm tones similar to those found in their products, like breads and pastries, to evoke a sense of familiarity, warmth, and coziness—and to get your appetite going!
The message is clear: this isn't your conventional bakery. They offer everything you crave but with a unique and modern twist.
Services:
Brand identity design
Packaging design
Creative direction
Poster design
Primary logo in poster design
Packaging design
Poster design
Primary logo
Poster mockup
Creative direction | brand visuals
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Posted Jul 5, 2024
Giving an unconventional bakery in the city a unique and modern twist that stands out from local competition and attracts their target audience.
