The mission behind this bakery's brand identity design was to create a cool, hip, and modern look that stands out from the competition and attracts a wide audience.

The inside of the typeface's letters features rounded corners and shapes, making it look friendly while resembling the forms bread takes during the baking process.

The color palette consists of warm tones similar to those found in their products, like breads and pastries, to evoke a sense of familiarity, warmth, and coziness—and to get your appetite going!

The message is clear: this isn't your conventional bakery. They offer everything you crave but with a unique and modern twist.

Brand identity design

Packaging design

Creative direction