I audited and optimized ecommerce
Vitória Azambuja
I audited and optimized ecommerce tracking for a Shopify store to improve conversion accuracy across GA4, Meta Ads, and Shopify.
The project included:
• GA4 & GTM audit
• Purchase tracking fixes
• Event deduplication
• Meta Pixel validation
• Ecommerce event testing
By cleaning up inaccurate tracking and attribution issues, the store gained more reliable reporting, clearer funnel visibility, and better confidence in ad performance data.
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Posted May 25, 2026
I audited and optimized ecommerce tracking for a Shopify store to improve conversion accuracy across GA4, Meta Ads, and Shopify. The project included: • GA4 ...
