I implemented end-to-end funnel tracking

I implemented end-to-end funnel tracking for a Shopify store using Google Tag Manager, GA4, and Meta Pixel to improve visibility into customer behavior and conversion performance.

The setup included: • View Item, Add to Cart, Checkout, and Purchase event tracking • Enhanced ecommerce configuration • Funnel drop-off analysis • Meta Pixel integration & validation • Conversion event testing across platforms

With accurate funnel tracking in place, the store gained clearer insights into where users were dropping off, helping improve optimization decisions, remarketing performance, and overall conversion visibility.