I implemented a complete GA4

I implemented a complete GA4 and Google Tag Manager setup for an ecommerce website to establish accurate conversion tracking and reliable analytics reporting.

The project focused on building a clean tracking foundation capable of capturing user behavior, ecommerce events, and marketing performance across the customer journey.

The implementation included: • GA4 property configuration • Google Tag Manager setup • Ecommerce event tracking • Purchase & conversion validation • Cross-platform tracking verification • Data accuracy testing with Tag Assistant

By improving tracking reliability and event visibility, the business gained clearer insights into customer behavior, campaign performance, and conversion activity, creating a stronger foundation for data-driven growth.