Vitória Azambuja
Ecommerce Analytics Specialist | GA4, GTM & Conversion Track
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I implemented a complete GA4 and Google Tag Manager setup for an ecommerce website to establish accurate conversion tracking and reliable analytics reporting.
The project focused on building a clean tracking foundation capable of capturing user behavior, ecommerce events, and marketing performance across the customer journey.
The implementation included:
• GA4 property configuration
• Google Tag Manager setup
• Ecommerce event tracking
• Purchase & conversion validation
• Cross-platform tracking verification
• Data accuracy testing with Tag Assistant
By improving tracking reliability and event visibility, the business gained clearer insights into customer behavior, campaign performance, and conversion activity, creating a stronger foundation for data-driven growth.
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I designed a custom ecommerce analytics dashboard in Looker Studio to help consolidate performance data from multiple platforms into one clear reporting view.
The dashboard combined key metrics from GA4, Shopify, and Meta Ads, allowing the brand to monitor revenue, conversion performance, traffic sources, and top-performing products in real time.
The implementation included:
• Ecommerce KPI dashboard design
• Revenue & conversion reporting
• Traffic source analysis
• Product performance tracking
• Automated reporting visualization
By centralizing analytics into a single dashboard, the business gained clearer performance visibility, faster reporting workflows, and better decision-making based on reliable ecommerce data.
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I implemented end-to-end funnel tracking for a Shopify store using Google Tag Manager, GA4, and Meta Pixel to improve visibility into customer behavior and conversion performance.
The setup included:
• View Item, Add to Cart, Checkout, and Purchase event tracking
• Enhanced ecommerce configuration
• Funnel drop-off analysis
• Meta Pixel integration & validation
• Conversion event testing across platforms
With accurate funnel tracking in place, the store gained clearer insights into where users were dropping off, helping improve optimization decisions, remarketing performance, and overall conversion visibility.
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I audited and optimized ecommerce tracking for a Shopify store to improve conversion accuracy across GA4, Meta Ads, and Shopify.
The project included:
• GA4 & GTM audit
• Purchase tracking fixes
• Event deduplication
• Meta Pixel validation
• Ecommerce event testing
By cleaning up inaccurate tracking and attribution issues, the store gained more reliable reporting, clearer funnel visibility, and better confidence in ad performance data.
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