Brand Refresh and Creative Direction | Harmony

Harmony is a premium at-home wellness and massage brand in Saudi Arabia. The project began with the goal of elevating the brand and creating a more cohesive visual foundation as the business grew.

The existing logo was kept with subtle refinements, while the color palette was reworked to feel more balanced, sophisticated, and high-end. A custom pattern based on the logo added a distinctive graphic element, while photography direction established a more refined and consistent visual world.

The brand was developed across both English and Arabic, maintaining the same character and visual consistency across both languages. The identity was then extended across social media, ongoing content and art direction, brochures, pricing lists, gift cards, loyalty materials, and other customer touchpoints.

As Harmony expanded, the refreshed identity gave the brand a stronger, more elevated presence and a visual system that could grow with it.

Brand Refresh · Art Direction · Creative Direction · Social Media · Photography Direction